Smartphones Are How We Make Business Videos Now 

We have to make more business videos now so using that pocket sized TV station you already own is a smart move.

The smartphone in your pocket has more broadcasting power than TV networks, radio stations and publishing houses fifteen years ago. Let that sink in.

Too bad that this incredible potential is mainly used to listen to songs, watch cat videos, play Candy Crush and to make the occasional phone call.

Smartphones are a business's best friend

We are on the edge of a very big change to the way we work and the way we do business. It's the biggest change since we came out of fields and into factories two hundred years ago during the First Industrial Revolution.

It's the 4th Industrial Revolution, the time where artificial intelligence, big data, quantum computers are reshaping our world. It's also the video age of communication ... though in business you wouldn't think so.

Seems we are happy to be in a video if we have a beer and set of BBQ tongs in our hand. Put a suit on and we won't go near it. What's going on?

The case for using video in business is clear.

Right now you could be using video for

• CEO messages: help people understand why?
• Training and education: keep your team current
• Induction: welcome new members when you can't be there in person
• Team and morale building: lead by example
• Progress updates: talk up your team's progress
• Introduce yourself: to your team, to customers
• Open your doors: outsiders love seeing how things are done
• Employee Spotlight: a 30-sec interview with a current employee
• Thank your customers: an above and beyond experience when you send a video to their inbox
• Company digital newsletter: have key leaders add a video rather than the standard "update for the month" paragraph.
• Introduce new products: salespeople can introduce a product to be sent to prospects
• Positions Available: make a brief announcement about new job openings

Video helps solve these business problems

• Improve engagement scores: employees need to feel valued. Not by a logo or a name. By a person.
• No one reads my emails! Video allows you to reach your people
• Bridge the generation gap (both ways): video is the preferred communication method of the rising generations.
• Put a human face to your business: video can help you bring down barriers between you and your customers.

Get a return on your outlay

You have probably already paid for every team member to have a pocket sized TV station at their fingertips.  Start using them to build trust with customers, fill sales pipeline, shorten sales cycles, improve engagement and as an added bonus… you’ll know how to make awesome videos of holidays and kid’s sporting events.

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