Look Better In Your Business Videos By Using A Desk Lamp

 

If I had one light, only one light to use to light my face when I was speaking, and that light was a simple desk lamp, I would put it directly above the camera, as close as possible to the lens. 

There are two reasons for this:

 

1. It makes you look younger. 

This is the classic beauty light or vanity light, that is placed in this position, as close to the lens as possible and usually slightly above. So if you want to look younger, then do this.

In cinematography, there’s another use for a light in this position. This is called an eye light. Your eyes are mirrors. If you look into a photograph and you can see enough detail in the eyes, you will see what lights have been used and where they have been placed. The eyes don’t lie. Because they are mirrors and reflect the light, you get highlights on the eyes in the pictures. 

 

2. If you don’t have these little white highlights in your eyes there is an emotional connection lost. 

They say the eyes are the windows to the souls. These little highlights seem to let the viewer in. Ask any Hollywood cinematographer. Directors will be looking at the video split screen saying, I need to see the eyes. More eye light. More eye light. 

One longtime 60 Minutes cameraman used to only travel with a household light bulb in a holder just to get a twinkle in the eye.

The emotional difference those little white dots makes is enormous. 

So if you want to build relationships and convey emotion rather than just deliver information in your videos, then put the camera at eye level and if you have a desk lamp, use it.

Include one of these Bios

 

Short Speaker Bio 30 words

Julian Mather is a world class videographer turned smartphone video evangelist. His simple message: you win more business with a smartphone and a smile in the 2020’s www.julianmather.com

 

Medium Speaker Bio 95 words

Julian Mather has seen the world through many lenses. Through a telescopic sight as an army sniper. Through the TV lens as a globe-trotting videographer for ABCTV, National Geographic and BBC. Through smoke and mirrors as a professional magician.

He's traveled far but his longest journeys have been from behind the camera to in front of it. From stutterer to professional speaker.

He is now a smartphone video evangelist, speaker, writer and chief agitator of the Business Video Rebellion and loves helping business master the missing business skill of video. www.julianmather.com

 

 

Permission to Reprint Articles by Julian Mather ACS

Permission to reprint articles by Julian Mather ACS is hereby given to all print, broadcast and electronic media provided that the contact information at the end of each article is included in your publication. Organisations publishing articles electronically: a live, click-able link to https://www.julianmather.com must also be included with the body of the article. Additionally, please mail one copy of your publication to:

Julian Mather  91 Plimsoll St  Greenslopes 4120 Brisbane Australia

  1. Permission to reprint articles by Julian Mather ACS - at no charge - is granted with the agreement that:
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Any questions, please email to [email protected] Thank you.

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