Need To Talk Video With Your Team: Use The Video Confidence Ladder

 

Raising the idea within your business that team members could confidently start presenting short videos will be met with resistance.

The good news is this video resistance is born from assumptions that are simply wrong.

Once explained with empathy and eloquence, opposition turns to excitement for most.

Some team members will already have all the elements for great video presentation. Others not so much. Of course, harness the enthusiasm where you can. Most people who are unsure can be eased into presenting short videos. Once they are over the blockages in their minds - once they believe they can do it - you will find these people equally effective. Believability comes in many different shades

When the arms are uncrossed and your staff have had time to get over the initial shock...

You’ll find this video confidence ladder extremely useful

It helps everyone have a language to articulate a discussion on a topic you’re probably all unfamiliar with.

——top——

Utterly Compelling

Casually Confident

Quietly Confused

Visually Constipated

Habitually Camera Shy

——ground——

Simply leave a copy with a staff member and ask them to familiarise themselves with it, and when they are ready, circle where they feel they are now and where they think they could get to.

The word constipated is there as an ice breaker. Lots of people circle this as their starting point and it can be a funny place to launch a discussion from.

HABITUALLY CAMERA SHY

It’s an easy throwaway line that we all know. I used it myself decades ago to protect myself. I have lived and breathed the Porcupine Defence myself. I have personally and professionally benefited from moving out of my comfort zone, and past this response. It is worth encouraging others to rethink their stance.

That said, there are seriously camera shy people. I met a woman. Smart, successful, a confident leader. She explained to me her refusal to be on camera. ‘I really hate having my picture taken. I don’t understand it but I can tell you, that in our family albums, there is not one picture of my mother or my grandmother because they made sure none existed.’

I have no answer for this type of person. In the prescription column, I have written REMEDY. If you needed to pursue video with this person, then professional advice outside of what I know is required.

You can and should encourage, not push.

VISUALLY CONSTIPATED

Sometimes we watch videos and the presentation seems so laboured. We quietly will on the presenter; ‘just say it.’ This still happens to me at times. I start a video and it all feels wrong. It’s not that I don’t know the content, it’s usually that I’m taking it all a bit too seriously. Eat a bran muffin and let it go! 

If you listen to your team members in everyday conversation and they can speak comfortably, then they can speak comfortably and confidently on camera. Generally, all it takes is for them to know that it’s NOT make or break time, it’s not life and death here. Add a bit of LEVITY to the proceedings.

This is a common level where people feel they are starting from because most people have never recorded a video in a professional capacity. They simply assume they must be bad at it. They are in for a pleasant surprise.

QUIETLY CONFUSED

Some people have the energy and good presence on camera but they fidget, their eyes dart around because they haven’t worked out where they should look, or the camera suddenly drops down midway through a shot and they fumble it back while they are still talking.

Their content lacks discipline and structure and clarity of message. ‘Hey, it’s me, and I’m going to ramble a bit here and let my knowledge bombs drop as they come to mind…’

What these people need is exposure to better processes that will produce focused messages that will engage customers effectively and save your business time and money. Right here is where so many people get stuck in a cycle of repeating the same mistakes, over and over. They are stuck because of a raft of assumptions they have made about how polished and professional you need to be.

A big part of getting Video Smart is uninstalling old beliefs and reinstalling up to date beliefs. They just need some CLARITY.

CASUALLY CONFIDENT

Here is a really good place to be. You grow your business when you are casually confident in your presentation because people start listening. Your believability goes up. Your KLT: know like and trust factor goes up. People do business with people they know like and trust. This is what you can expect using the Get Video Smart methodology.

Whether you are a one-person operation or you work for a large organisation, if you add AUTHORITY to your presentation, if you have a point of view that challenges orthodoxy, if you cannot bear the thought of customers not benefiting from what you can offer them, then you move to the top level.

UTTERLY COMPELLING

Gary Vaynerchuck is utterly compelling on video. You want to know what he knows. New Zealand Prime Minister Jacinda Ardern is utterly compelling is a different way. Watch the short videos she makes sitting at her Prime Ministerial desk. It is a masterclass on how to use video to grow your business.

You do not have to be high profile to be utterly compelling. You only need total conviction in what you are saying, and, have achieved casual confidence with video presentation. I am confident some of you reading right now will achieve this.

There is nothing to stop you except YOU.

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Include one of these Bios

 

Short Speaker Bio 30 words

Julian Mather is a world class videographer turned smartphone video evangelist. His simple message: you win more business with a smartphone and a smile in the 2020’s www.julianmather.com

 

Medium Speaker Bio 95 words

Julian Mather has seen the world through many lenses. Through a telescopic sight as an army sniper. Through the TV lens as a globe-trotting videographer for ABCTV, National Geographic and BBC. Through smoke and mirrors as a professional magician.

He's traveled far but his longest journeys have been from behind the camera to in front of it. From stutterer to professional speaker.

He is now a smartphone video evangelist, speaker, writer and chief agitator of the Business Video Rebellion and loves helping business master the missing business skill of video. www.julianmather.com

 

 

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