Loneliness is Lucrative — But Deadly
OnlyFans made $7.2 billion last year… with just 46 employees.
Its owner took home $700 million.
How?
By monetising loneliness.
📊 A few jaw-dropping stats:
- Top 0.1% of creators earn an average of $146,881/month.
- The average creator? $150–$180/month.
- 0.01% of subscribers (“whales”) drive 20% of revenue.
- 95.8% of men consume content but pay nothing.
- Globally, loneliness contributes to 100 deaths every hour.
- Economic toll in the US alone: $400+ billion annually.
This isn’t just a social issue.
It’s a leadership issue.
Because loneliness doesn’t just kill people — it kills productivity, innovation, and resilience.
Leaders, teams, organisations:
- OWN UP → admit that culture is the antidote.
- WISE UP → invest in spaces where people connect.
- STEP UP → design work that brings humans together, not further apart.
AI and digital intimacy will only accelerate the trend.
💬 What’s one simple way your workplace helps people feel less alone?
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This post was prompted by listening to
The Prof G Pod with Scott Galloway: No Mercy / No Malice: Lonely Fans, 6 Sep 2025
