Throw Out The Video Rulebook When Starting To Make Videos
Digital communication and technology are evolving fast. Really fast.
The way I make 95% of my videos today is different to how I made them 5 years ago.
What viewers/customers expect from their videos is very different to what it was 5 years ago.
There really is no one-size-fits-all video solution any longer.
How do you know if what you are doing is good or bad, right or wrong, useful or otherwise?
Simple. Ask your audience. Do they like your videos? Do they take action upon watching your videos? Do they ask for more videos from you?
There’s your answer.
One thing is for sure…
You won’t win the new game playing by the old rules
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