Why Video Is Essential For Employer Branding - with Mark Puncher and Julian Mather
Video plays an enormously important role in attracting quality new hires to your business.
You can no longer tell people you are a great place to work, you have to show them you are.
But, as Mark Puncher, CEO of Employer Branding Australia, it is more important to show them that at times, you might not be the best place to work. That your business might drop the ball now and then. That your people are above all, human. That you are fallible. As he describes it, wonderfully imperfect.
The time for representing your business to future employees as the polished facade of perfection is gone. Thatâs just not how real life works and we all know it. To make perfect videos where not a wrong word is spoken, where no hair is not out of place, where you donât blink enough, where you look and sound like a politician staying on script is to be out of touch with what the market is asking for.
Authenticity.
Authentic videos do not mean unprofessional videos. Authentic videos are carefully created using skilled directors who nurture staff - who for many it is their first time in front of the camera - to help them tap into their empathy and vulnerability so they come across as real. This is who I am. This is what we believe. This is what we stand for. Want to be part of what we do?
This is a great quote from Employer Branding Australiaâs website: âthere arenât two versions of me. I am who I am, I say what I mean and ask the same of others.â
We exploreâŚ.
How important is video to creating your employer brand?
Authentic video vs glossy corporate nonsense videos
How Authentic Should I Be On Video?
What Stops Your Staff Being Authentic On Video and What To Do To Help Them
Is Your Business Story Out of Date for Modern Video Audiences?
How To Get Better Quality Job Applications Using Video
How To Get Staff To Feel Comfortable In Front of a Video Camera
How To Interview Staff On Video To Tell Your Business's Story
Why Being An Instagram Influencer May Make You A Bad Video Presenter
Does Impostor Syndrome Stop You Making Your Own Videos
A Trick To Get Comfortable In Front of a Video Camera
A Trick To Give Your Videos A Human Touch
Whatâs the difference between Employer Branding vs EVP (employee value proposition)?
Your employer brand lives mainly with your current and past people, and your target talent audiences - itâs about how they think and feel about you as a prospective or current employer, and how that makes them behave.
Your EVP (employee value proposition) is much more under your control. Itâs your talent offer or âpeople dealâ in a nutshell. Beware though - you can say pretty much what you like in your EVP but if itâs more aspiration than reality, youâll quickly be found out. Put another way, if you just talk the talk and donât walk the walk - youâll get found out. Integrity, trust, reputation are important online currencies. Be careful with them.
Employer Branding Australia website https://www.employerbrandingaustralia.com/
Connect with Mark Puncher on Linkedin https://www.linkedin.com/in/markpuncher/
