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Use Video To Showcase Transparency While Growing a Personal Brand - with Lena Sesardic and Julian Mather

In Feb 2020, Lena Sesardic quit her job as an innovation lab product manager and started her entrepreneurial journey with a key feature that she shared this journey transparently.

Lena recognised the power of video to showcase transparency on the way to building a personal brand.

Why? As Lena (that's Jenna with an 'L') people LOVE transparent people. They’re just scared to do it themselves. What she has learned is transparency = a competitive advantage.

 

We discuss…

The Power of Just Showing Up Honestly On Video

Get Into A Habit Of Watching Yourself Back On Video

The Awkward Truth About Making Social Media Videos

Differentiate Yourself From The Video Herd

It’s Not Always About You in Your  Videos

Removing Pauses In Videos. Does It Matter?

How Many Takes Do Video Pros Make When Recording?

Is Choosing The Right Equipment Stopping You Making Videos?

Why did you become a corporate escapee?

What are differences between corporate life and that of the solo-preneur?

What role do you see video playing in your journey?

What would you do on video now that you would never dream of doing in the corporate sphere?

What’s the power of just ‘showing up’ on video to an audience that is hesitant about video?

You can connect with Lena 

on Linkedin

https://www.linkedin.com/in/lenasesardic/

and Lena Sesardic’s website

https://www.lenasesardic.com/