How to Help Event Planners Get CEO/CFO Approval for Your Keynote
Here’s a persuasive email template they can use to get approval from their CEO or CFO. This keeps it concise, outcome-focused, and aligned with business priorities.
Subject: Approval Request: Keynote on Leading Change at [Event Name]
Hi [CEO’s/CFO’s Name],
As we prepare for [conference/event name], I’d like to bring in a keynote speaker who can help us address one of our biggest challenges—getting people to embrace change instead of resisting it.
I’ve looked into several speakers, and [Your Name] stands out because his approach is practical, engaging, and directly relevant to what we’re facing as an organization. His keynote, CHANGEABILITY, is focused on helping leaders and teams adapt faster, reduce friction, and navigate change more effectively.
Why this makes sense for us:
✅ Direct Business Impact – Resistance to change slows progress and affects performance. This session will help shift mindsets, making our initiatives more successful.
✅ Actionable Takeaways – This isn’t just inspiration. He provides practical, repeatable strategies that our leaders and teams can apply immediately.
✅ High-Value Investment – Compared to the cost of stalled initiatives, disengaged employees, and wasted resources, this is a low-cost, high-impact investment in ensuring our people are ready to move forward.
✅ Respected Speaker with Real-World Experience – [Your Name] has transformed his own ability to adapt—from [mention 2-3 quick credibility points, like army sniper, National Geographic cameraman, or business builder], and he teaches others how to do the same.
The fee for this keynote is [$X], and I believe it’s a smart investment considering the challenges we’re tackling. If you’re open to it, I’d be happy to set up a quick call with [Your Name] to answer any questions.
Let me know your thoughts.
Best,
[Their Name]
Why This Works:
- It’s outcome-focused – Ties directly to business challenges.
- It quantifies the value – Highlights the cost of inaction.
- It makes approval easy – Provides a logical, low-risk decision path.
- It anticipates objections – Shows why this isn’t just a motivational talk.
