A Crash Course In How To Win Trust With Videos

It’s not 2015 anymore.

You’re still making the old type of videos are you?

Update yourself with this crash course.

➖4️⃣➖4 GLOBAL SHIFTS

🔸THE DIGITAL SHIFT - We don’t read we watch. We don’t meet we zoom. Brick and mortar have become click and order.

🔸SELF SERVE SOCIETY - We’re addicted to the convenience of information at our fingertips. Don’t make me wait! Just show me already!

🔸PEOPLE TRUST PEOPLE - Banks, churches, politicians, big brands have let us down. We trust strangers to take us to the airport in an Uber more than we trust the CEOs we work for.

🔸SHOW DON’T TELL - There is a citizen and consumer-driven demand for transparency. Don’t tell me about your commitment to a diverse workplace, show me.

➖3️⃣➖3 NEW VIDEO RULE

🔹BE YOU - clients want a person, not a persona

🔹BE FAST - make videos in minutes, not months

🔹BUILD TRUST - Trust and reputation are your most valuable online currencies. We share what we trust.

➖2️⃣➖2 PIVOTAL TOOLS

Use whatever tech floats your boat but knowing how to use these two will deliver more results than every other piece of tech combined.

*Your Smartphone

*Your Smile

➖1️⃣➖1 MAJOR MISUNDERSTANDING

🔺Video shyness is not a life sentence.

🔺It was up until ten years ago but it’s different now.

🔺Remember this from the 3 New Video rules above?

🔺BE YOU - clients want a person, not a persona.

🔺This means you don’t have to change who you are. The pressure on you to be perfect has gone.

👏 How good is that!

#trust

#video

#leadership

#communication