The last 5 years have been confusing
Look at the graphic. Everything in green was how we approached video for business about 5 years ago.
You grabbed a camera. You video-d a bunch of shots. You stuck them together in the editing. You stored the final video on your hard drive or uploaded it to a video host like Youtube or Vimeo. Your clients saw it.
Everything in blue is what is available to us now (and I've left out a lot for clarity).
Smartphones rule (digital camera sales dropped 84% in the last decade).
Adding captions and repurposing your video (dicing and slicing) are standard now.
Send a Vmail instead of an email direct to your customer.
Bypass editing completely by using your computer as TV Studio and record videos like they are a LIVE broadcast ( I LOVE doing this).
Partner with services that do the bits you don't want to.
Video Husky will edit overnight for you.
Crew in a Box sends a Hollywood level camera to your door and directs and records your videos over an internet connection.
Upload your CV video to TikTok which is now a recruitment platform for some major brands.
All of this is happening so fast that I have to work hard to stay ahead of it all.
You're good though.
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