The world is hungry for videos. How will you feed it?
New video audiences are revealing themselves. Digital Seniors is a new group identified by Google.
A one size fits all approach to video is old school. You can't afford to treat your video audience members like one of the herd. This means we all have to make more videos. Have you a got a strategy yet?
This is why I advocate that you take the smartphone video advantage you already have and build upon that to meet the demand for videos.
It's time to make becoming a digital-first business a priority.
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