Video is such a great medium to capture testimonials from your clients. Their face exuding excitement. Their lips pressed with respect. Their head tilted in favour of you. All subtle clues that they are going to say something good about YOU and your service.. and then it all melts away because you ask the wrong question.
Start with this simple template: “Tell me your name and what’s the ONE THING you thought when …[you picked up your dry cleaning today] [when you listened to today’s speaker]”
Everyone can speak their name and ‘the one thing I thought was…’ gets them up to speaking speed. This acts as an on-ramp to the freeway.
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