What are You Spending Your Video Budget On?
Gary Vaynerchuk published the Thankyou Economy in 2011. This clip from Vaynerchuk Media highlights him talking about customers not wanting to be talked 'at' any longer. Video is so well placed for you to be able to talk 'with' your customer. How are you using your videos? What are you spending your video budget on? Are you spending on glossy videos no one wants?