How Motivational Keynote Speakers Get Found
It's simple really.
You have to know your audience or you won't get booked as a speaker.
You don't have to know each and every audience but you have to have clearly decided 'I help these sorts of people with these sorts of problems.'
If you don't clearly decide this then the people who book speakers won't know where to find you.
Think of it like going to the supermarket.
You want something so you
GO TO THE AISLE
then
GO TO THE SHELF SECTION
then you choose between the brands.
Unless you have this clearly decided you will struggle to get in front of the right bookers.
It's called choosing a lane.
For example, these are my lanes.
Communication and Leadership
Resilience & Reinvention
Now I can be paired up with the right audience.
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I’m a motivational keynote speaker on Leadership and Change.
I show business leaders simple ways to give their people the skills and the confidence to get through not only this disruption, but the next, and the next, and next.
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