How To Accelerate Sales Team Adoption of Video

How do you convince an unwilling sales team to adopt video? Nic King argues you must first identify 'your champions' and get them up to speed with video.

I think there is a lot of value in this. Few of us like to be told what to do by authority. Telling your team they must use video is a poor strategy BUT...

letting them see early adopters of videos - their peers - doing well out of using video is a much stronger driver. We don't like to feel we are missing out or being left behind.