How do you convince an unwilling sales team to adopt video? Nic King argues you must first identify 'your champions' and get them up to speed with video.
I think there is a lot of value in this. Few of us like to be told what to do by authority. Telling your team they must use video is a poor strategy BUT...
letting them see early adopters of videos - their peers - doing well out of using video is a much stronger driver. We don't like to feel we are missing out or being left behind.
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