Imperfection Matters When You Are Making Business Videos


Be Like Woody! - Imperfection matters on video
The more perfect you try to be on video, the greater the gap you create with your viewer. One of Pixar’s rules for great storytelling is that we admire people for their struggle more than we admire them for their success. Think about all those Pixar characters we know and love.

Thanks, Garren Parkins for highlighting this important point

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