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Less Jargon Equals More Video Views


Do you suffer O.R.O.A?

When I was in the army, I met many people who suffered O.R.O.A. 

An over-reliance on acronyms. 

They were sending SITREPS (situation reports) about DZ’s (drop zones) to fly in a chopper DUSTOFF (Dedicated Unhesitating Service To Our Fighting Forces) to MEDEVAC (medical evacuation) a casualty.

Too many acronyms cause jargon monoxide poisoning.

You can suffocate discussion if the people listening aren’t in on the jargon plus, have you noticed that ‘jargoneers’ tend to talk really quickly. There seems to be so much to say that the content is rushed through. 

Have you rung a business and the phone is answered by someone who has answered that phone thousands of times before? They say the name of the business so fast it is almost impossible to understand what they are saying and you are left wondering if you have the right business?

Don’t leave your video audience wondering because you have slipped into jargon.

I go as far as to say it is disrespectful to your viewers.

Jargon is slipping into a language that is convenient for you.

You are asking them to do the work so you don’t have to.

Your convenience becomes their inconvenience.

This is a bad way to start off what could be a beautiful relationship.

If you find you are writing down acronyms in your script notes for your video, pause, and ask is there another way to say this?

What frustrates you about jargon? What’s the jargon like where you work?

#jargon #communication #video

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