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Letting Your Employees Speak Makes Powerful Videos

employee employer branding

πŸ§•πŸΌπŸ§‘πŸ½‍πŸ’»Hey leaders! Want to attract great people?

Watch what happens when you let your people have a voiceπŸ—£πŸ—£πŸ—£

Businesses are coming under the microscope to check that they are generating impact as well as profit. 

βœ… Transparency is key. 

Telling isn’t enough. 

βœ… You have to show us your values in action. 

Video is essential. 

And now that we trust people more than brands, humans too are essential. 

But most humans don’t feel safe in front of the camera. 

There’s just too much at stake. 

Fears of looking amateur, forgetting what to say and damaging our status stop most humans from being on videos.

And that's where @Mark Puncher from Employer Branding Australia got it so right in this video.


βœ… He created a zone of trust

βœ… and invited staff in.

βœ… He gave them time. He gave them space. He gave them warmth.


πŸ’Ÿ Did you cry watching this? I did.

πŸ’Ÿ Do you feel connected to these people? I do.

πŸ’Ÿ Would you want to work here? I would.

Humble humans are the new video stars

What human treasures are you keeping buried?







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