LinkedIn Video Secrets Lesson 1
Linkedin video creators are giving up
“My engagement is so low. Why even bother?”
The above is what @Chris Bogue wrote a few months back in an insightful post
(I’ll add the link to Chris’s original post in the comments.)
This video reminded me of that post.
Creating video content on Linkedin is a long game.
There is no way around it
If you decide to play this game you have to be willing to get the reps in
You hit well crafted content to Linkedin and it hits silence back at you
🏓well crafted content <>silence
🏓well crafted content <>silence
🏓well crafted content <>silence
🏓well crafted content <>silence
until one day…
Too many give up too early. A shame.
🏓 it is an opportunity to refine your message
🏓 to refine your target audience
🏓 to improve your skills
You gotta turn and keep hitting the Linkedin ball back over the net
until one day…
You and your content may be terrific and it seems unfair
🏓 but it might be the wrong message
🏓 to the wrong people
🏓 at the wrong time
Keep iterating and testing and asking for feedback
until one day…
——///——
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