Painters Patchers Thatchers and Business Videos

Who are the Painters Patchers Thatchers and why do you need them in your business videos?

Painters: make up
Patchers: wardrobe
Thatchers: hair

When would you bring them in? Every video you make! because distractions detract from your message.

anytime your audience is distracted they’re not listening to your message. Your message is diluted.

a pimple on your nose
a stain on your jacket
one piece of hair with a mind of its own

these are all small but enough to derail your message

ten seconds and a hand mirror will fix most of your problems.