People & Love & Leadership Videos

🙍🏾‍♂️🙎🏼‍♂️🙎🏽‍♀️People & Love & Leadership Videos 💚

🧕🏼People are watching more lengthy, studio-produced films with high production values on connected TVs. 

🧑🏽‍💻People, at the same time, are also watching super-short, user-generated videos meant for small screens.

What does that mean? It production quality or format doesn't seem to matter to us.

Instead...

🧑🏼‍🔧People are building their own media worlds made up of what they love: relevant, intellectually stimulating, sensorial experiences that they emotionally connect with.

🎥 Billions in studio-produced investment is not enough to keep up with this insatiable demand.

So what does that mean for you, the leader who wants to change hearts and minds?

👉🏼You should focus most of your leadership videos on

✅ relevance YES

✅ intellectual stimulation YES

✅ emotional resonance YES

❎ sensorial experience NO (unless you have time and money then go crazy with this)

Forget trying to make your videos sexy and sleek.

✅ Spend your time thinking about what to say and who you what to say it to and say it in a way that matters to them.

#trust

#video

#leadership

#communication

Link to research for this post:

https://www.thinkwithgoogle.com/marketing-strategies/video/recommendations-to-navigate-todays-content-landscape/