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The Most Important Story A Motivational Speaker Can Tell

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9 out of 10 motivational speakers get this part wrong.


The goal is not to tell YOUR STORY. The goal is to use your story as a vehicle to tell the audience's story. Usually, this is a story of struggle or pain.


There are universal stories we all experience, like LOVE ANGER DISAPPOINTMENT.


You use your specific story to reflect the universal back on the audience so they can see themselves in your shoes and safely try on your solution to see if it might fit them too.


Through your story, you show them I was once like you. I know what you're feeling. This is what I did. You can do it too.

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