Why Triangles Make Business Videos Better


In artistic composition, there is a technique called triangular composition. A triangle is inherently interesting. It worked for Joe Rosenthal in his raising the flag at Iwo Jima, one of the iconic photos from World War 2. And it worked for Leonardo Da Vinci with Mona Lisa. It’ll work for you.

The easiest way to make triangular composition work for us when we are presenting videos is to include our hands. Immediately we have created a triangle weighted by our hands beneath, with the apex of the triangle being our face which is our most valuable communication tool. We have created a visually appealing image that focuses on our face. Barack Obama understands this intuitively. It worked for him. It’ll work for you.


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