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Don’t You Type At Me In That Tone Of Voice!

clarity video

When was the last time you misinterpreted a written message? 

How many times have you had to explain ‘it’s not what I meant when I wrote that.’

I was listening to Seth Godin’s podcast called Akimbo and he was talking about the concept of faux intimacy, you know, when a business sends you a generic printed birthday card in a misguided attempt to infer they have a relationship with you, and it got me thinking.

When we read, the faux intimacy of print means the reader hears the words in their head in their own voice. So if the voice in their head is one of negativity and resistance to change then it is possible they might ‘hear’ your email in a way you didn’t intend it to be heard. The result is confusion which is likely to be the opposite of the clarity you were aiming for.

However, the faux intimacy of video means the listener hears the words in your voice. Video delivers the message in the tone you intended.

So, save yourself time and emotional energy by using video to send messages that matter.

You can give yourself and your organisation a competitive edge by being on the front foot as we enter the video age. Learn the On-Camera Confidence Code and you’ll know how to find it because the courage compass will direct you as it always points to opportunity.

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